Sample Emails for Engaging your Supporters and Fundraisers in Peer-to-Peer Fundraising


You can use these email templates to reach out to your current and potential Peer-to-Peer Fundraising Champions and motivate them to get started preparing for the big day. Just copy and paste the text below into your email client and add some personal flair to make it your own!

1) Recruiting Your Organization's Dedicated Supporters


Subject: You're a/n [ORGANIZATION NAME] Champion!

Body:

Hi [NAME],

As one of our star supporters, I wanted to personally reach out and ask for your help as a P2P Fundraiser for [ORGANIZATION]. On March 20-21 we're participating in Spring It On and we'd love you to share your story with your friends and family as to why you support our organization as much as you do!

We'll be hosting an official fundraising kick-off party on [DATE/TIME] at [PLACE]. Pizza and drinks will be provided! Bring your laptop so we can get your personal fundraising page set up too!

If you can make it, please RSVP here [LINK TO RSVP FORM] or simply respond to this email.

If you've never fundraised before, don't worry! After signing up as a P2P fundraiser, you will be provided with a host of fundraising tools. We'll even have a messaging timeline you can reference when talking with your friends and families.

If you're unable to participate as an official fundraiser, we'd still love your help! You can spread the word about Spring It On on Facebook, Twitter, and other social media outlets by linking to our campaign ( [LINK TO PROFILE]) and including the hashtag #SpringItOnWNY!

If you have any questions or would like more information, please let me know!

[NAME]
[ORGANIZATION NAME]
[LINK TO CAMPAIGN PAGE]


2) Encourage Social Media Engagement


Subject: Update your social media profiles with [ORGANIZATION NAME] and Spring It On graphics!

Body:

Hi [NAME],

We're just about eight weeks away from March 20-21 and we're starting our soft promotion of our campaign for Spring It On. Attached are a profile picture and cover photo you can use to promote our organization and Spring It On on your own social media profiles.

If you're supporting more than one organization during Spring It On, there are more general graphics available at https://www.SpringItOn.org that promote the overall Spring It On day!

Thank you for all your support over the past eight weeks! We're looking forward to everything else we can accomplish in the following eight!

[NAME]
[ORGANIZATION NAME]
[LINK TO CAMPAIGN PAGE]


3) Fundraising Kick-Off Party Reminder


Subject: Fundraising kick-off party reminder

Body:

Hi [NAME],

This is just a quick reminder that we'll be hosting an official Fundraising kick-off party on [DATE] at [PLACE]. Pizza and drinks will be provided! Bring your laptop so we can get your personal fundraising page set up, too. If you can make it, please RSVP here [LINK TO RSVP FORM] or just respond to this email.

If you've never fundraised before, don't worry! After signing up as a P2P fundraiser, you will be provided with a host of fundraising tools. We'll even have a messaging timeline you can reference when talking with your friends and families!

If you have any questions or would like more information, please let me know.

[NAME]
[ORGANIZATION NAME]
[LINK TO CAMPAIGN PAGE]


4) Save-the-Date Reminder


Subject: Send out your save-the-date message for Spring It On

Body:

Hi [NAME],

We're counting down the days to March 20-21 Spring It On (just 2 weeks!). Now's the time to send out your first message to your friends and family, and your social media networks!

Send this email:

Subject: You're invited to Spring It On on March 20-21

Hi [NAME]!

On March 20-21, 2018 [ORGANIZATION] is joining a [REGIONAL/STATEWIDE] giving movement: Spring It On!

During this 24-hour giving event, [ORGANIZATION] is raising funds to support/to grow their [PROGRAM/REACH/GOAL OF CAMPAIGN].

I'm personally fundraising for [ORGANIZATION] because...[REASON FUNDRAISER IS FUNDRAISING].

Get ready to give back! On March 20-21, starting at 12 AM, visit my personal fundraising page [FUNDRAISING LINK]. You will have 24 hours to make your donation, and all giving will end at 11:59 PM on March 20-21.

Post this message on Social Media:

Facebook: Save the date - March 20-21: I need YOUR help to make Spring It On a success for [ORGANIZATION] in just 2 weeks! Check out my personal fundraising page for Spring It On to learn more about how your contribution can make a difference: [PERSONAL FUNDRAISING LINK]

Twitter: #SpringItOnWNY is March 20-21, and I'm thrilled to be a part of it! [PERSONAL FUNDRAISING LINK]

Thank you so much for your dedication to our organization. We're looking forward to #SpringItOnWNY and will keep you updated on anything that comes up!

[NAME]
[ORGANIZATION NAME]
[LINK TO CAMPAIGN PAGE]


5) Day-Before Promotional Message


Subject: Tomorrow's the Big Day! Spring It On!

Body:

Hi [NAME],

Thank you for your support in spreading the word about our Spring It On campaign! These past [X WEEKS] have been a whirlwind preparing for Spring It On, and we sometimes forget to stop and think about what you've helped us accomplish. Your support of [ORGANIZATION] has made [PROGRAMS] possible, and we can never forget that!

Tomorrow will be a big day for us, and we want to share in that success with you. We look forward to even more [PROGRAMS/GOALS] we'll be able to accomplish after we reach our goal of [$XX and XX DONORS]!

Remember, we can't do this without you. Here are 3 easy things you can do tomorrow:

If you've never fundraised before, don't worry! After signing up as a P2P fundraiser, you will be provided with a host of fundraising tools. We'll even have a messaging timeline you can reference when talking with your friends and families!

If you have any questions or would like more information, please let me know.

  1. Please consider making a contribution on March 20-21 to your personal fundraising campaign.
  2. Share our important work with your friends and family on Facebook, Twitter, or other social channels using [YOUR HANDLE] and the hashtag #SpringItOnWNY.
  3. Send an email sharing your enthusiasm for [ORGANIZATION] and #SpringItOnWNY to your friends, colleagues, and family members. We'd love if they would support us, but we also want everyone to support whatever inspires them.

Thank you again for your support of [ORGANIZATION] - let's make history tomorrow!

[NAME]
[ORGANIZATION NAME]
[LINK TO CAMPAIGN PAGE]


6) Day-of Promotional Message


Subject: Today's the Day! Put your Giving Shoes On!

Body:

Hi [NAME]!

Today's the day! Spring It On is here!

Make sure you follow us on Facebook [LINK TO FACEBOOK PROFILE] and Twitter [LINK TO TWITTER PROFILE] to keep up with all the action. You can also share our social media posts for a quick and easy boost to your own fundraising pages! Just makes sure you include your personal fundraising link.

Your personal networks are going to make a huge difference today. There are so many ways to spread the word:

  • Text a Friend!
  • Post on Facebook, Twitter, and Instagram using the hashtag #SpringItOnWNY.
  • Send an email.
  • Remember that you can also tell someone in person - that works too!

We'll keep you updated on everything going on so you can share any great news with your networks!

[NAME]
[ORGANIZATION NAME]
[LINK TO CAMPAIGN PAGE]


7) 12th Hour Status Update


Subject: You've helped us raise [$X]!

Body:

Hi [NAME],

After 12 hours, we have some news to share!

You’ve helped us raise [$X] and reach [X] donors. This is phenomenal! We’re able to do [PROGRAM] with your contributions!

We are so grateful for your support and for helping us by sharing our campaign with your own friends and family. Check out our Facebook page [link to FB page] to share our posts, and to help us reach our goal by sharing your story again!

Thank you again for your support of [ORGANIZATION]

[NAME]
[ORGANIZATION NAME]
[LINK TO CAMPAIGN PAGE]


8) Final Hour Status Update


Subject: Just one more hour to support [ORGANIZATION] during Spring It On!

Body:

Hi [NAME],

It’s the final hour of our #SpringItOnWNY campaign for [ORGANIZATION]. In 23 hours we have raised [$X] with your help - and now we’re only [$ amount left to goal] until we reach our goal!

We are so thankful for the support of our community - but the giving isn’t over yet! Help us reach our goal of [$X] by sharing our campaign with your friends and family on social media one more time! Check out our Facebook page [LINK TO FACEBOOK PROFILE] to share our posts, and to help us reach our goal by sharing your own story.

Thank you again for your continued support of [ORGANIZATION] on Spring It On!

[NAME]
[ORGANIZATION NAME]
[LINK TO CAMPAIGN PAGE]


9) Post-Event Thank You


Subject: Thank you from [ORGANIZATION]

Body:

Hi [NAME],

Because of your generosity, [ORGANIZATION] is about to do [X]. I’m so appreciative of your support of [PROGRAM] during Spring It On.

Thanks to your support, I look forward to announcing [what else you can do]. You are positively impacting the experience of [WHO/WHAT YOU SERVE]. Thank you!

We did it!

[NAME]
[ORGANIZATION NAME]
[LINK TO CAMPAIGN PAGE]