Communications Timeline


Download a Comprehensive Communication Guide to Prepare for Spring It On!



Major Milestones

The Spring It On Team will:

  • Encourage nonprofits to sign up for Spring It On
  • Network with and recruit local community nonprofit leaders to expand and amplify Spring It On’s message to nonprofits, donors, and other general supporters

You should:

  • Sign up for the Spring It On and customize your profile
  • Assemble your Spring It On team and involve them in planning how your Spring It On campaign will complement your annual fundraising strategy
  • Attend a webinar to learn about Spring It On, how to promote your Spring It On campaign, and how to recruit and utilize peer-to-peer fundraisers
  • Discover all the resources available for you to use in your nonprofit toolkit (email marketing, social media posts, graphics, planning guide, and more!)

The Spring It On Team will:

  • Work with local newspapers, radio stations, and other media outlets to continue spreading the word to a wider audience about Spring It On
  • Continue offering trainings to nonprofits participating in Spring It On, and those interested in the opportunity, on giving day best practices.
  • Develop content for nonprofit’s participating in Spring It On to use, and for use on #SpringItOnWNY social media pages, Facebook and Twitter.

You should:

  • Craft your campaign story. How are you celebrating Spring It On? How will you use the funds raised during Spring It On? Why should donors give to you on Spring It On?
  • Recruit fundraising champions for your campaign. You can use your Board, volunteers, or staff!
  • Let your volunteers know you’re participating in Spring It On and you need their help in extra special ways! Give them meaningful assignments to fully engage them.
  • Develop your messaging plan for the next 2 months to ensure your donors know you are participating in Spring It On on March 20-21. Download the email and social media timelines in the Nonprofit Toolkit to get a head start!


The Spring It On Team will:

  • Provide more resources to local community nonprofit leaders to expand and amplify Spring It On’s message to nonprofits, donors, and other general supporters
  • Continue promoting Spring It On to nonprofits across the region

You should:

  • Send out a save the date email and social media post to all of your supporters! Download the Spring It On “Save the Date” graphic from the Nonprofit Toolkit to make sure your messages stand out!
  • Host a fundraising champion kick-off party to teach your fundraising champions best practices on fundraising!

The Spring It On Team will:

  • Heavily promote the Spring It On to all media outlets across the region
  • Finalize partnerships with local businesses to benefit every nonprofit participating in Spring It On

You should:

  • Post on social media regularly about Spring It On, using the hashtag #SpringItOnWNY
  • Email your supporters with additional details about Spring It On. How do they give? Why should they give? When should they give?
  • Ensure your campaign story and messaging are ready to go. Make a test donation to make sure you understand the process.


The Spring It On Team will:

  • Heavily promote the Spring It On to all media outlets across the region
  • Provide 24 support to all nonprofits and their supporters

You should:

  • Post on social media regularly about Spring It On, using the hashtag #SpringItOnWNY
  • Email your supporters with updates and how they can help your Spring It On campaign
  • Thank your supporters in real-time on social media, in emails, or give them a call!
  • Celebrate!

The Spring It On Team will:

  • Share statistics from Spring It On, including nonprofit success stories, and describe the powerful change that will happen as a result of the generous donations to local nonprofits.

You should:

  • Share the results from your Spring It On participation and what those results mean.
  • Thank your donors and let them know exactly what their donations mean for your program.
  • Send handwritten notes to your fundraising champions and your Board for their assistance.
  • Send periodic updates on how the donations you received are being used. Keep your donors engaged by letting them know how their money is benefiting your organization and your cause.
  • Engage with your donors on GiveGab after Spring It On by posting volunteer opportunities, fundraising, and hosting events!